By Larry Dobie
When Connecticut’s grassroots streetswear line SELFMATHEMATIKS hit the runway of the D.A.W.A. (Douglas Asian Womens Association) World Tour Fashion Show at Rutgers University this April it’s resounding statement was almost lyrical. If a picture is worth a thousand words, SELFMATHEMATIKS spits hardcore mid-nineties era rhymes in the key of life.
For the clothing lines’ owner, designer, CEO, and self proclaimed H.N.I.C Ricardo Murillo, the fashion show represented more than just a chance to show off his life’s work. Models marched, swaggered, and even up-rocked down the runway rocking hand printed shirts emblazoned with graphics potent with underground hip-hop’s aesthetic and militant political idealism.
“Every piece we put out will have some kind of message in the artwork. SELFMATHEMATIKS is about positive change and influence, so look out for the dope subliminals,” said Murillo.
The designs are minimalist in terms of the streetwear trends that are dominating the market right now (i.e. the all over print look). Murillo opts instead for bold shaded silhouettes that project the makers own dedication to the simple science of life, and his desire to share those lessons with others.
In perhaps the most inspired move of the entire show Murillo unveiled a symbolic message tailored especially for the Rutgers audience, just weeks after the infamous Don Imus media storm erupted. The last model on the runway removed his hoodie to reveal a t-shirt declaring “SELFMATHEMATIKS says F#&K IMUS.”
The response was a raukus standing ovation, a moment of lightheartedness Murillo hopes contributed to the mental healing of the Rutger’s community.
“A lot of people reached out after the show and expressed to me which designs they liked and how they were feeling the messages I expressed on some shirts,” said Murillo, “and that meant a lot to me because it was my first real fashion show, so feed back and the love was like a high for me.”
The labels signature graphics are a solitary contemplative owl, and the solid black silhouette of a man’s head with his brain illuminated in gray respectively. In other designs Murillo takes a more animated approach; the image of Mt Revolutionarymore (Mt. Rushmore} engraved with the faces of Malcolm X, Ghandi, Che Guevara, and Martin Luther King, or a DJ on the ones-and-twos rocking a SELFMATHEMATIKS shirt.
The bold faced militancy of the gorilla deep in the jungle holding an AK-47 defines the brands strident overtones.
The company’s name itself reflects a mixture of personal meditation influenced by everyday life, taking some directions from Nations of Gods and Earths, a mystic form of Islam professed by rappers the likes of MF Doom, NAS and KRS-One.
“Now as for being God Body (5%er), No I am not, but yes some of the lessons we look up to are from there, as well as from Islam and other ways of life and life in general. I take what makes sense to me and apply it to myself and things around me. I don’t label myself nor my company because knowledge is infinite and I try to be as free spirit as possible. I don’t try to force any type of agenda on anyone and neither does SELFMATHEMATIKS. We are about provoking thought.” Said Murillo.
“If you have 1. Self and 2. Knowledge, put them both together and you have Self Knowledge and that’s what SELFMATHEMATIKS means Knowledge of Self.”
Ricardo has been interpreting hip-hop culture into t-shirt form since the mid-nineties when he was 16 years old. As a teenager he got props for producing personalized air-brushed type shirts with a Sharpie marker for his classmates in high-school. His knack at creating captivating collages using graffiti lettering and comic book style imagery garnered a pretty sizable following for the do-it-yourself operation.
More than a decade later Ricardo has expanded into a mature gorilla fashion enterprise. The “Mind Elevation Crew” consist of team mates Paul Oakes, Biz of Black Ink, graphic designer Marlon Ruilova and hip hop duo Sound Right Reason (Hush Mendoza and L.A.W.)
Murillo keeps his dream alive working his own printing machines in his basement, one mans means of production. Getting your own fashion line off the ground while trying to pay the rent and feed his seed takes the dedication of a true revolutionary. But Murillo’s sense of dedication to the truth keeps SELFMATHEMATIKS marching on.
“We basically voice what we see and try to spread light. You can call us the ghetto reporters except we don’t lie or fabricate in our broadcasts, ya dig? ”
For more info contact:
www.selfmathematiks.com
www.myspace.com/soundrightreason